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Three tweets for bookmaker Betfred featuring Anthony Joshua have been banned after a watchdog found the boxer’s strong appeal among under-18s broke gambling ad rules. The first of the three posts in March and April, which promoted a forthcoming fight for the boxer, featured Joshua being interviewed by commentator Dom McGuinness about his diet ahead of his bout against Jermaine Franklin, with text stating: “How does @anthonyjoshua stay in shape? A diet consisting of bananas with rice & ketchup with sweetcorn. How does @ant_crolla stay in shape? Guinness.” The second tweet featured a video of Joshua being interviewed about how he prepares for fights, while the third included excerpts from an interview about his mentality when fighting. The ruling forms part of wider work by the Advertising Standards Authority (ASA) banning gambling ads which, under strengthened rules, are prohibited for being likely to be of strong appeal to under-18s. They were identified for investigation with the use of AI to search for online ads that might break the rules. Betfred acknowledged that Joshua is “undoubtedly a star in the sport of boxing”, but said he is reaching the end of his career and, therefore, the ads posed a low risk of appealing to children. Social media data showed that none of Joshua’s followers on X/Twitter, Facebook or TikTok was registered as being between 13 and 17 years old, while 5 per cent of his Snapchat followers and 6.6 per cent of his Instagram followers were registered as being between 13 and 17 years old. Overall, the company said, he has 29.3 million followers worldwide, which it acknowledged means he has a substantial social media presence, with 1.1 million users registered as being under 18. He has 7.2 million followers in total in the UK and, assuming age breakdowns in the UK mirror worldwide figures, Betfred believes approximately 280,000 of Joshua’s UK followers are under 18. It acknowledged that the total number excludes Snapchat, for which it did not have UK-specific data. The ASA noted that Joshua is a 33-year-old former world champion boxer who is considered a high-profile “star” in the sport. It said: “Although they made up a small proportion of his total followers, we considered that over 1.1 million followers aged under 18 was a significant number in absolute terms. “We therefore considered that, because he had such large numbers of social media followers who were under 18, Mr Joshua was of inherent strong appeal to under-18s.” Betfred is committed to ensuring that our marketing does not have a strong appeal to under-18s, and we are firmly of the view that the posting of these interviews with Anthony Joshua in no way undermined that commitment Betfred The ASA ruled that the ads must not appear again in their current form, adding: “We told Betfred not to include a person or character who had strong appeal to those under 18 years of age in their advertising in future.” Betfred said it will be seeking an independent review of “this unjust decision”. A spokesman said: “Betfred is committed to ensuring that our marketing does not have a strong appeal to under-18s, and we are firmly of the view that the posting of these interviews with Anthony Joshua in no way undermined that commitment. “It should also be remembered that the ASA did not receive a single complaint from a member of the public about our association with Anthony Joshua in this respect.” Read More Sarina Wiegman admits England learned ‘hard lesson’ against Belgium Mauricio Pochettino says Chelsea need to give Nicolas Jackson ‘confidence’ Erik ten Hag says ‘only a matter of time’ until Manchester United form improves Alex Greenwood suffers head injury in England’s clash with Belgium We’re better than that – Dawid Malan deflects England heat from Matthew Mott Sir Bobby Charlton funeral announced for November 13

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Sarina Wiegman said England had made life difficult for themselves and been given a “hard lesson” after a 3-2 Nations League loss to Belgium in Leuven. Having fallen behind to Laura De Neve’s early free-kick and then seen defender Alex Greenwood carried off on a stretcher, the Lionesses turned things around to lead via goals from Lucy Bronze in the 38th minute and Fran Kirby in the 44th. But Belgium captain Tessa Wullaert equalised in first-half stoppage time before notching the winner with an 85th-minute penalty awarded for a Georgia Stanway handball as England slipped to third in Group A1 with two games to play. Boss Wiegman, whose side had beaten the Belgians 1-0 in Leicester last Friday, told ITV: “This was a game (where) I think we should have been tighter on the ball. “We weren’t as great in the tempo. We did create lots of chances, we still dominated the game totally, but at moments we lost the ball and then they were gone on the counter-attack. They had five, six moments like that and then they got two or three chances. So it was really us that made it (for) ourselves so hard. “They played tough, were very compact, and as soon as they win the ball then they were trying to play the counter-attack, and that’s something we really have to get out of our game. “And besides that, we did create lots of chances but we just have to do better in the final third.” She added: “We were sloppy on the ball and they were ready for that. We have to be tight, especially in the build and create, at moments we don’t expect to lose the ball, and we didn’t do that good enough today. That’s a hard lesson for us.” This competition provides England with the opportunity to secure a Paris 2024 Olympics qualification spot for Great Britain – they need to finish top of the group to have a chance to do that, something they are in danger of failing to achieve after their second defeat in four matches in the pool. With six points, they are now three behind table-toppers the Netherlands – 1-0 victors over Scotland on Tuesday – and one behind Belgium. The final two rounds of fixtures see England play the Dutch, who beat them 2-1 in Utrecht in September, at Wembley on December 1 then Scotland at Hampden Park four days later. Meanwhile, Ives Serneels’ Belgium will host Scotland then face the Netherlands away – two wins for the Red Flames would see England miss out on top spot regardless of how they fare. Wiegman said: “First of all we have to win with more than one goal against the Netherlands at Wembley, and then we have to win the other game too, because Belgium is in a very good place too. “We know we have work to do – we always do, but we have put ourselves in a hard position at the moment.” Greenwood went down around 20 minutes into the contest following an accidental clash of heads with Belgian forward Jassina Blom. She received treatment on the field for about 10 minutes before being placed on a stretcher and taken off. While it was a worrying scene, a subsequent post from the Lionesses’ official X account said Greenwood was “conscious and talking, and…being monitored by our medical staff.” And Wiegman said of the Manchester City player: “I haven’t talked to the medical staff yet… She’s alright – when she’s walking, she’s alright.” Read More Mauricio Pochettino says Chelsea need to give Nicolas Jackson ‘confidence’ Erik ten Hag says ‘only a matter of time’ until Manchester United form improves Alex Greenwood suffers head injury in England’s clash with Belgium We’re better than that – Dawid Malan deflects England heat from Matthew Mott Sir Bobby Charlton funeral announced for November 13 Inquiry into ice hockey player’s death will take some time, police say

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