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Real Madrid unveil new away kit for 2023/24 season

2023-07-21 16:17
Real Madrid have unveiled their new away kit for the 2023/24 campaign.
Real Madrid unveil new away kit for 2023/24 season

Real Madrid have unveiled their new away shirt for the 2023/24 season, designing a kit to pay tribute to the loyal fans who follow Los Blancos across the country.

Club stars wore the shirt as they embarked on their pre-season tour of the United States, giving fans a teasing glimpse of their new kit, and fans can now pick up their own after it was officially released in stores.

The 2023/24 away kit has been designed with the club's famous Madrististas in mind, celebrating the support shown by those who sing the Real Madrid name during their away games.

A navy base has been covered with an all-over graphic representing the symbol of infinity - a reference to the never-ending support shown by fans.

The three adidas stripes are all different colours. Gold, silver and violet have all been used as a 'fun and free-natured' expression of the passion that comes from following Real Madrid across land and sea.

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Sam Handy, vice-president of design at adidas, said: "Home and away, Real Madrid is a club with a huge fanbase that will follow their team anywhere, no matter where or when.

"With this season’s away jersey we’ve encapsulated the adventurous feeling experienced when travelling to away games – something both supporters and players can identify with. In what is shaping up to be an exciting season for the club, we can’t wait to see Madridistas from all over the world wearing the jersey during the upcoming season."

Both the on-field HEAT.RDY shirt and its replica AEROREADY alternative are made with 100% recycled polyester as part of adidas' push to use as much recycled material as possible in their shirts by the end of 2024.

Fans will get to see the new away kit in action in the upcoming friendly against AC Milan in Los Angeles on July 23 (local time).

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This article was originally published on 90min as Real Madrid unveil new away kit for 2023/24 season.