MLS NEXT Pro's newest club, Carolina Core, has unveiled their badge and branding ahead of their inaugural 2024 season.
Soccer fans in High Point, North Carolina now know what the Core's badge looks like as they await for the club's first ever season next year. The badge was designed with three core elements in mind: the sunset, the mountains, and the red fox, as per the release:
"The sunset signifies renewal, symbolizing the beginning of each game as an opportunity for fresh starts and the creation of a legacy of greatness. The mountains, standing tall together, represent strength and stability, reflecting the unyielding support of our fans, players, and community. The red fox, the focal point of the logo, embodies the spirit of competition. This clever and adaptable predator thrives in the Core’s diverse landscapes, both urban and suburban, making it the perfect emblem for Carolina Core FC."
We wanted to create a logo that transcends soccer and becomes a timeless symbol for our community,” chief operations officer Evan Mitz said in a release. "This new brand identity represents the heart and soul of the Carolinas, and we believe it embodies our core values of unity, strength, and tradition."
The main colors of the badge - red, yellow, orange, green and teal all represent the region and surrounding areas in the Carolinas, also stated in the release:
"Teal reflects the beauty of the Blue Ridge Mountains, an iconic part of the Core’s landscapes. Green represents the lush trees and natural surroundings of the Carolinas. Yellow and Orange are inspired by the breathtaking North Carolina sunsets with warm and inviting colors. Yellow and Orange are inspired by the breathtaking North Carolina sunsets with warm and inviting colors. Red symbolizes the rich clay soil that underlies the Core, representing the strong foundation upon which our community stands."
The 2023 MLS NEXT Pro season kicked-off in late march, so the 2024 campaign might begin around the same time as it will be the league's third season.
"By integrating elements of the nature found in the Core, such as the mountains, sunset, and the red fox, our logo celebrates the region’s beauty and diversity," Core marketing and communications manager Kristen Moore said. "Carolina Core FC is more than a soccer club; it's a movement that unites the entire region through the game of soccer."
This article was originally published on 90min as MLS NEXT Pro's Carolina Core reveal badge ahead of 2024 season.
