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There were many moments that Sir Bob Murray could point to as illustrating how much football has changed, but one stands out for what he feels was a lack of basic decency. “My wife used to go to the boardroom at Chelsea, and they would thoroughly search her handbag,” he says. “She’s the woman married to the chairman of Sunderland.” The reason for that was out of the rigorous security concerns for Roman Abramovich, an ownership that Murray declares himself “personally diametrically against”. The 77-year-old even argues in his new book, I’d Do It All Again, that the entire issue of modern sportswashing “might have started with Abramovich picking up 20 trophies”. The deeper point is how some of football’s more dignified traditions, such as decency to rival clubs, were cast aside because of far loftier geopolitical concerns. Abramovich was a billionaire with a huge security detail, so that superseded the rest of the game. There is an obvious contrast with a great football figure that has been so celebrated this week, as Murray recounts in his book. The former accountant had taken his 10-year-old son James to see Sunderland’s match at Old Trafford, where Sir Bobby Charlton arranged for him to have his photo taken with the Champions League trophy. “When we played them at the Stadium of Light in the return fixture six months later, Sir Bobby had remembered the photo and handed James the picture. I was very touched by that; he’d showed great kindness and thought. Sir Bobby and his wife, Norma, always treated Sue and me like royalty at Old Trafford. In return, I always made sure I gave him some ham and pease pudding and stottie cake to take home whenever he came to our home games.” While so many of Murray’s stories raise a smile in the same way, it is very quickly apparent on talking to him about the book that this is no mere folksy look at what football used to be. It is about what the game is supposed to be, and what it represents. Drawing on his experience from 20 years as chairman of Sunderland, and having taken them up to the Premier League, Murray feels it is necessary to address the most complicated of themes. “Sportswashing” and the game’s many financial issues come up a lot, as he believes all of this is so damagingly moving the sport away from the community core it is supposed to be about. That ethos is visible in Sunderland’s Stadium of Light itself – with the financially sustainable way it was built seeing Murray brought into the St George’s Park and Wembley projects by the FA – as well as his aims for the book. He has insisted that 100 per cent of the cover prices goes to the Foundation of Light, the club-associated charity he set up “to use the power of football to invest in the communities we serve and to improve the education, health, wellbeing and happiness of people, no matter who they are”. It can be purchased at www.sirbobmurraybook.com. A core of the book of course covers Sunderland’s fortunes, from Roy Keane and the Niall Quinn-led takeover by Drumaville to Peter Reid’s transfers and tribulations, as well as the simple joy of having Kevin Phillips repeatedly lash the ball in after a Quinn knock-down. “It's the pace that things change,” Murray laments. “I think people don't realise it. This league is only 30 years old, it's in its infancy and yet... in 2000 I had the Golden Boot of Europe in Kevin Phillips. That was a wonderful thing to have, a lad that wanted to stay at Sunderland, that was 23 years ago.” It feels impossible now, because of how football’s economic infrastructure has been allowed to change. “It's just accelerating, we're just at the beginning of this journey... it's not going to get any better. We don't have any political leadership on it.” There is naturally a lot of discussion about Sunderland’s greatest rivals. While Murray is highly critical of the Public Investment Fund ownership of Newcastle United, and what it all represents, he believes the path to that point is instructive. He points to a period where both clubs reached agreements with broadcasters. “Where we’d created new shares, Newcastle United did a media deal of their own by selling existing shares to rivals NTL. The Newcastle directors received a lot more money – around £15m for themselves. The difference was it went straight into their pockets, while we took a share dilution so that ours could go straight into building and funding the Academy of Light. (We created new shares, so that the company – the club – got the money; Newcastle sold existing shares so that the directors got the money; then four years later the club bought some more Hall family shares, bringing the Hall income from Newcastle United to £20m. Add in salary packages and dividends paid to all shareholders and you’re looking at £36m to the Halls and £8m to Freddy Shepherd. And this was all before the sale to [Mike] Ashley.) “The receipts from the public flotation of Sunderland AFC all went to pay for the Stadium of Light and the Academy of Light. The receipts from the public flotation of Newcastle United helped pay back the Hall family loans. Sky had paid vast premiums to what the shares were really worth – but all the money went on the Academy of Light, and we had no debt. What do I think? I think we put the club first. Hall and Shepherd’s legacy to Newcastle was to get the highest price. That’s why they had 10 years of Mike Ashley. Now they’re owned by a Saudi. That’s your legacy…” While some would no doubt accuse Murray of jealousy or all the usual claims, that would be to completely misunderstand his perspective. This isn’t just about competing at any cost. It’s about creating something sustainable for the community. “It’s the Newcastle supporters I feel really sad for, they’ve got great tradition and pedigree, great supporters, very passionate, love their club, I'm concerned about them really. That’s what I’m concerned about. I don’t like them on a Saturday 3 o’clock, but after that I've got no problem with them.” He is highly critical of the Premier League’s leadership. “Who knows where it’s going to end? Probably with more clubs losing their soul.” Murray elaborates on this more in a chat about the book. “We've got a fantastic club, lots of youngsters, ladies, great mix, generations, really proper football club and we're very fortunate to have the owner we've got, but I didn't do the book because I'd been in the game so long again, and I did St George's Park and Wembley, I thought I should voice my concerns, that's to the advantage you spend a bit of time and effort on sportswashing, because it's quite new in the north east. That's where I am, I put my head above the parapet really, I didn't write the book to do sportswashing to be truthful. It's the issue isn't it.” Murray hones in on what this is in the book. “Sportswashing presents huge concern for the future. It’s money through the back door that hopefully will be investigated properly. And it goes back to that old chestnut of the supporter not being able to influence the thing he or she loves. In fact, it’s even worse: supporters are now turning their heads and not looking where the cash comes from as long as they are winning trophies or qualifying for Europe – that’s the ultimate triumph of sportswashing.” Speaking now, he brings much of this down to a core driving motivation. “There’s a lot of self interest because we have to win games. But football should be for the good of society. That's what we're all about really isn't it. “It reflects on them, because it's the power of the brand. We can get people to live better lives due to the crest. “That’s what the game's about.” Sir Bob Murray’s book can be bought at www.sirbobmurraybook.com, with 100% of the cover price going to the Foundation of Light Read More Eddie Howe’s tactical move exposes Newcastle weakness in Dortmund ‘lesson’ Newcastle given reality check as summer decision returns to haunt them One of those nights – Eddie Howe bemoans fine margins after Newcastle defeat Eddie Howe’s tactical move exposes Newcastle weakness in Dortmund ‘lesson’ Newcastle given reality check as summer decision returns to haunt them One of those nights – Eddie Howe bemoans fine margins after Newcastle defeat

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Jodi Jones was wooed by Malta on Instagram and now he is looking for a picture perfect finish against England. The Bow-born forward is ready for Friday’s Euro 2024 qualifier against Gareth Southgate’s side and he has been ready for some time. Three cruciate ligament injuries in just over three years at Coventry put his career on hold and thwarted a move to Leeds. His injury despair also delayed international recognition with Malta, who initially made contact with Jones via social media four years ago. But, having made his debut in last year’s Nations League loss to Estonia before winning promotion to the Football League at Wembley with Notts County this season, Jones is ready to make up for lost time. “I remember getting messages on Instagram. Obviously, I didn’t know if they were genuine but then they started contacting my family regularly,” he tells the PA news agency. “It was the president (Bjorn Vassallo) who reached out to me on there, then he got my number and was calling me a lot. It's got my love for the game back. It's been a great experience, playing international football, even just little things on a shirt like a badge that says Euro qualifiers Jodi Jones “I played against Luke (Gambin, Sutton’s Malta international) and he messaged me on Instagram saying they were asking about me out there. “Then they reached out to me not too long after that with a proper phone call and contacted the club, that’s when I thought, ‘oh, yeah, obviously this is genuine’. “I was injured at the time so I wasn’t really interested, not because I didn’t want to do it, I was interested but I just wanted to focus on getting back fit. As soon as I was and I thought I was back to my best I thought, ‘now’s the perfect time’.” A seventh appearance came in Friday’s 1-0 win in Luxembourg, a victory which may not resonate worldwide but against a team 80 places above them in the FIFA rankings it suggests quick progress in Michele Marcolini’s three games in charge. “It’s got my love for the game back. It’s been a great experience, playing international football, even just little things on a shirt like a badge that says Euro qualifiers,” says Jones. “As a kid when you get a football kit you want it to have everything on. I remember Arsenal kits when I was younger, I wanted the Champions League badge on it, I wanted the Premier League badge. I’m still like a kid when I see things like that. “It’s got my name back out there as well, which I really needed because if you mentioned my name, people say, ‘well, he’s done his ACL three times’. “Now, if you say my name they’ll say, ‘he did his ACL three times, but he’s still playing, he’s just been promoted with Notts County, he’s an international and is playing against England’. So the positives have overtaken now. “I just enjoy the little things, like just being able to play. I know how quickly things can change, especially with what I’ve been through.” The support of his family – and godparents Terry and Geraldine – has been crucial in helping Jones return from despair but it took dad Jay to remind him of how far he has come. “My godparents, they’ve sacrificed a lot for me. From the age of six they’ve taken me to football because my parents were very young when they had me,” said the 25-year-old, who made just two appearances for Coventry between November 2018 and August 2021 because of injury. “Without them I definitely wouldn’t be a footballer. I can’t thank them enough. For my parents and my partner I’d say it’s more they’re just relieved to see me back playing. “My dad said to me the other day, ‘for all you’ve been through you’ve still played at Wembley twice, you’re going to be playing against England, you’ve been promoted two or three times’. “He said for someone to have missed so much you’ve also achieved so much. “Being from England and watching England when I was a kid, playing against them would mean just a little bit more. It’ll just be a massive thing. “I’m just really excited my family can come and watch me play. I want to be able to be a role model to them, just show them to follow your dreams and they can come true.” Jones has Maltese connections on both sides of his family but more on his father’s side with Jay and mum, Frances, flying out. His partner Zoe, children and godparents will be at the Ta’ Qali Stadium for the Group C game. He also remains close with James Maddison, remaining in a WhatsApp group with former Coventry team-mates with the ribbing about trying to keep up with the Leicester star ongoing. Friday will cap his comeback season after Notts County’s dramatic National League play-off promotion. Last month, Jones’ first goal since October 2018 sent the Magpies to Wembley after his last-minute extra-time winner capped a thrilling 3-2 semi-final victory over Boreham Wood before a penalty shoot-out win over Chesterfield in the final. Jones, who made his senior debut at 16 for Dagenham in 2014, scored in the shoot-out and knows how special one more goal on Friday would be. “I’ve pictured it loads of times, whether it’ll happen is another thing,” says Jones, who joined the Magpies permanently this month after leaving Oxford. “I believe in my ability and I know if I get one chance I will take it.”